Month: September 2012
07September 2012
INBOUND 2012 by HubSpot | August 27-30, 2012 | Boston, MA.
Virginia Johnson and I recently attended HubSpot's Inbound 2012 Conference in Boston, MA. To properly explain in detail how inspiring and exciting this conference was to us, would take several blog posts to even scratch the surface. HubSpot has successfully pulled off not only the "World's Largest Gathering of Inbound Marketers," but also one of the greatest marketing conferences in the last decade.
In addition to the knowledge leadership and presentations at #INBOUND12, the networking opportunities were bountiful, as was the after-hour socials and entertainment. The two biggest highlights of course was the keynote by Gary Vaynerchuk, and the interview and concert with world-famous performer, Cyndi Lauper.
To our amazement, we even had a photo-op with Gary Vaynerchuk after his keynote, which was as energetic and vulgar as was expected at one of his speaking engagements.
Vulgarities aside, Gary is a "people's marketer." He has the ability to truly understand his customers, and does his due diligence to craft messaging and campaigns which targets his audience with as little disruption as possible. Gary and other marketers like him are so successful because they see marketing and customer service as one-in-the-same, and craft their campaigns accordingly.
About the Inbound Conference
Besides being the world's largest gathering of inbound marketers, INBOUND is a 3-day marketing conference and training event designed to help marketing professionals, business owners, and agency executives deepen their knowledge of inbound marketing through a combination of inspiring keynote presentations, focused breakout sessions, expert-led small group workshops, innovative product demos, and exciting networking activities. 
