Conferences & Speaking Engagements
Using Technology to Bridge Gaps, Breakdown Silos and Creating One Voice for the Field of Substance Abuse
In a time of diminishing budgets and increasing substance use rates, it is more important than ever to collaborate, maximize resources and take advantage of the technologies surrounding us in the digital landscape. Virginia Johnson will review a case study on how one state integrated cost-efficient digital strategies and non-traditional partnerships to build a statewide communication system, an integrated technical assistance infrastructure and created One Voice for Prevention. There were challenges that had to be overcome and lessons learned along the way. The case study will include the culture shift from traditional one way controlled communications to the multi-channel engaged communication system that is empowering and mobilizing; how social and digital technology helped breakdown the historical silos and created a safe forum for collaboration; and how digital analytics are being used to demonstrate effectiveness and reach of substance abuse prevention efforts in a time where proving outcomes is everything.About SALIS (Substance Abuse Librarians & Information Specialists)
SALIS is an international association of individuals and organizations with special interests in the exchange and dissemination of alcohol, tobacco, and other drug (ATOD) information. Incorporated in California since 1988, SALIS is recognized by the U.S. Internal Revenue Service under the Internal Revenue Code Section 501 (c)(3) as a non-profit corporation. www.SALIS.org
On Saturday, May 19th, the Women's Power Networking (WPN) group hosted the Business Alliance Rally (#WPNBAR) at North Carolina State University in Raleigh, NC.
"Women’s Power Networking is dedicated to enabling professional women to achieve their highest potential by fostering a stimulating environment where they can form relationships, build alliances, share knowledge and provide support to one another. WPN celebrates the concept of womanhood and its outpouring of compassion, goodwill and encouragement. — www.WomensPowerNetworking.com"
Empowered Ideas' co-founder, James Wong, was invited to participate on a "Meet the Media" panel — representing the field of digital marketing, communications and social media.
Fellow Distinguished Panelists Included:
- Matt Donegan — General Sales Manager, Fox 50 (TV)
- Barbara Petty — Owner/publisher, Boom! Magazine (Print)
- Alex McTighe — National Sales Manager, Curtis Media Group (Radio)
- Bill Ammermann — Sales & Marketing Manager, WRAL.com (TV/FM/Online)
- James Wong — Co-Founder/Managing Partner, Empowered Ideas (Digital Marketing)
On March 21, 2012, James Wong, one of the Co-Founders of Empowered Ideas, was invited to serve as a panelist on the topic of digital marketing and communications, for the North Carolina Chapter of the Public Relations Society of America (PRSA).
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National Harbor, Maryland | February 7, 2012 — This week, Virginia L. Johnson is representing the great state of North Carolina at the 2012 CADCA Leadership Forum just outside of Washington, D.C. on the topic of North Carolina's substance abuse prevention efforts.
Since 1992, the Community Anti-Drug Coalitions of America (CADCA) network of more than 5,000 community anti-drug coalitions has been bringing together sectors of the community to solve their local substance abuse problems—from schools, businesses and parent groups to healthcare providers, faith organizations, social service agencies, law enforcement, government agencies and the media. The result is a comprehensive, community-wide approach to substance abuse and its related problems.
On Tuesday morning, February 7th, Virginia will be joining Deeanna Hale-Holland from the North Carolina Centers for Prevention Resources, and Janice Petersen, Ph.D. of the North Carolina Department of Health and Human Services, to discuss how the North Carolina Strategic Prevention Framework State Incentive Grant Initiative (SPF-SIG Initiative) changed the landscape of substance abuse prevention across the state as resources, skills and collaborations strengthened.
The presentation will cover an in depth look at North Carolina’s technical assistance infrastructure for coalitions and providers along with lessons learned during the implementation process will be covered. Examples of coalition achievements from across the state that impacted alcohol related crashes and fatalities will also be discussed along with some of the challenges of implementing a statewide initiative.
For more information about CADCA's Leadership Forum, please visit:
http://www.cadca.org/events/detail/2012-national-leadership-forum
Since 1992, the Community Anti-Drug Coalitions of America (CADCA) network of more than 5,000 community anti-drug coalitions has been bringing together sectors of the community to solve their local substance abuse problems—from schools, businesses and parent groups to healthcare providers, faith organizations, social service agencies, law enforcement, government agencies and the media. The result is a comprehensive, community-wide approach to substance abuse and its related problems.
On Tuesday morning, February 7th, Virginia will be joining Deeanna Hale-Holland from the North Carolina Centers for Prevention Resources, and Janice Petersen, Ph.D. of the North Carolina Department of Health and Human Services, to discuss how the North Carolina Strategic Prevention Framework State Incentive Grant Initiative (SPF-SIG Initiative) changed the landscape of substance abuse prevention across the state as resources, skills and collaborations strengthened.
The presentation will cover an in depth look at North Carolina’s technical assistance infrastructure for coalitions and providers along with lessons learned during the implementation process will be covered. Examples of coalition achievements from across the state that impacted alcohol related crashes and fatalities will also be discussed along with some of the challenges of implementing a statewide initiative.
For more information about CADCA's Leadership Forum, please visit:
http://www.cadca.org/events/detail/2012-national-leadership-forum
