Marketing
On March 25th, Virginia Johnson and James Wong of Empowered Ideas were invited to present a Media Advocacy Workshop at the North Carolina Coalition Initiative: Building Capacity for Substance Free Communities (NCCI), in Asheville, NC.
Attendees at the workshop represented several coalitions from all across North Carolina, and were part of a two-year program that NCCI offers to coalitions across the state. A pre-training webinar was hosted a week prior the event, and the media advocacy training itself was hosted in Asheville, NC. Empowered Ideas is proud to serve our North Carolina Substance Abuse Prevention communities, and we're honored to have been invited to talk about Media Advocacy at the NCCI Spring Training.About NCCI
The North Carolina Coalition Initiative: Building Capacity for Substance Free Communities (NCCI) is a program funded by the state through the NC Department of Health and Human Services, Division of Mental Health, Developmental Disabilities and Substance Abuse Services (DMHDDSAS). Direction and technical assistance are provided by the NCCI Coordinating Center at Wake Forest School of Medicine. NCCI seeks to reduce substance abuse in North Carolina communities by building the capacity of community coalitions to implement environmental strategies.
Empowered Ideas Co-Founders, James Wong and Virginia Johnson, attend the #INBOUND13 Conference in Boston, MA — The World's Largest Inbound Marketing Conference!
For a second year in a row, Empowered Ideas Co-Founders, James Wong and Virginia Johnson, attended INBOUND -- the world's largest inbound marketing conference. While much of the information was quite familiar to the EI Team, we did gain some valuable insight into how some national level nonprofits were using inbound marketing to increase brand awareness and fundraising returns. We're looking forward to sharing these new insights with several of our nonprofit clients soon. 
Empowered Ideas Co-Founder, James C. Wong, was recently interviewed by Robert Lerose, a writer from Bank of America's Small Business Community.
Lerose's article focuses on how small businesses can leverage digital and social media strategies to help boost business during the sometimes slow summer season.
"We helped them with campaigns that specifically targeted segments of their clientele—triathletes, athletes, and sports enthusiasts—during the spring and summer season when their clientele is most active," Wong explains. "Right around the spring season, we started promoting massage packages that are targeted to pre-competition training," he notes. "We said how medical massage—not relaxation massage—can help prepare your body in the days before and make a huge impact on your performance. The campaign worked very well for them."Read the Entire Article: Sun, Fun, and Sales: Getting the most out of summer marketing strategies
Empowered Ideas Co-Founder, James Wong (@CommunityMGR), was invited to be a guest on #PrevChat, a bi-weekly discussion on Twitter which provides an opportunity to connect and share resources, ideas and possibilities with other individuals who are equally energized about prevention and wellness.
With an increasing number of nonprofits and coalitions engaging in social media and digital communications, it's increasingly critical that these organizations develop digital policies, strategies and empower their team members through training.
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