What We Offer

Empowered Ideas analyzes the holistic needs of small businesses and nonprofits and facilitates the integration of digital marketing, communication and business strategies.

As we empower organizations to be more sustainable, we integrate training and cost-effective solutions into our services that build the capacity of our clients to manage their own marketing strategies.

The team’s passion, experience and community-focused approach fuels the dedication, engagement and innovative ideas needed to produce results, better serve their patrons and create a path for sustainability. We help support the success of the businesses that local communities depend on for services and job creation.

= Marketing Strategy & Consulting

= Nonprofit Marketing

= Branding & Messaging

= Traditional Advertising

= Digital Advertising

= Search Engine Optimization

2 Google AdWords Strategy

2 Social Media Engagement

Why Digital Marketing?

Leading consumer trends and analytics research firms concur that Americans spend 30+ hours a week online, almost 25% of which is spent on social media sites and blogs.

It is vital that today’s professionals and their respective organizations ask themselves a few critical questions about their brand communications strategy:

7 Are you targeting the right audience in your Social Media efforts?

7 Is your digital strategy effectively engaging your users?

7 Are you properly managing your brand’s online reputation?

7 Does your organization have policies and procedures to encourage brand evangelism?

7 Are you fostering and embracing external brand evangelists?

Messaging & Branding

Today’s consumer, donor and sponsors are more likely to research your organization several times before devoting any resources or purchasing from your company. However, most organizations lack the proper branding and messaging consistency to prevent confusion among their visitors.

For example, if a person walked into your business and asked three random team members, “Why exactly do you do?” How confident would you be that all three team members would provide a consistent message?

Even more importantly, how consistent is your brand and messaging across all of your various digital and social media properties (ie: Facebook, Twitter, Instagram, Website, Blog, etc…)?

Such inconsistencies in both online and offline channels can cause irreparable damage to an organization’s brand. Therefore, it is imperative that organizations properly develop messaging and branding guides that help set guidelines for how an organizations describes itself, its mission and purpose, as well as the services and/or products it provides. A proper branding guide also outlines the proper use of logo(s) and design elements which visually represent your organization.

The Empowered Ideas Team can assist your organization in developing comprehensive messaging and branding guides.

Holistic Services

We cater custom business solutions to meet the needs of your organization.

Digital Marketing & Communications Audit

Empowered Ideas will perform a detailed review of your existing digital marketing and communications strategy, and suggest holistic enhancements to improve performance.

Social Media Audit

Empowered Ideas will perform a comprehensive and detailed review of your existing social media and online engagement properties – analyzing the quality of content, messaging, frequency, engagement, audience and many other critical aspects needed for a successful social media engagement strategy.

Integrated Communications Strategy

Empowered Ideas will assist your organization with integrating traditional media, digital and social media strategies into a holistic and measurable integrated communications strategy.

Content Strategy & Marketing

Frequent and relevant content updates are critical in attracting consistent web traffic, as well as in maintaining knowledge leadership in your field or industry. Empowered Ideas will help you develop a content creation strategy and ensure that it is in-line with your integrated communications strategy.

Email Marketing, Campaign Strategy & Best Practices

Empowered Ideas can help you formulate the best way to author your messages, establish your optimal recipient lists and track measurable email analytics so your organization can continue to improve performance.

Social Media Integration, Optimization & Monitoring

Empowered Ideas will review your existing social media strategy, integrate relevant channels, ensure that your content is optimized for search engines and teach your staff how to monitor the feeds.

Blog Optimization & Management

We will review your existing blog and posts, and ensure that your content is optimized for your social media distribution stream, as well as for search engines. Empowered Ideas experts will train you to recognize and develop a consistent and sustainable distribution schedule and to perform analytics analysis to determine whether your tactics need modification based on audience behavior and interaction.

Blog Platform Training

We have experience with popular blog platforms such as WordPress, Blogger, B2Evolution and Tumblr. We can help you and your team best utilize your existing blogging platform.

Custom Social Media Profiles

We can custom design profile pages for your Twitter and Facebook profiles.

Engagement Buttons

We can custom design and install Twitter and Facebook buttons, and provide suggestions about the ideal placement on your web site and blog.

Collect Contact Information

We can help you integrate custom email newsletter signup forms on your web site, blog and Facebook Fan Page.

Content Distribution & Scheduling

Consistency is crucial to a successful blog. We will help you develop a sustainable blogging schedule and teach you how to analyze your blog analytics to determine whether scheduling needs to be further modified based on your audiences’ behavior.

Corporate Consulting & Training

It is vital that businesses that decide to go “Social,” also take the time to develop the processes, procedures and policies required for a streamlined and efficient social media communications strategy. Our team of experts in the field will teach your team about social media best practices, and how to integrate social media and digital “word-of-mouth” marketing into every aspect of your organization — internal and external.

Brand Reputation Management

Digital “word-of-mouth” is more potent that traditional “word-of-mouth” channels. The effects of negative conversations about your brand can spread like a wildfire if not monitored and managed effectively.

Blog Platform Migration

If your existing blog isn’t flexible enough for the needs of your business, we can assist you in migrating to a more robust platform. For more information about how Empowered Ideas can help empower your organization’s digital future, Contact Us Today!