Bank of America
31May 2013
Empowered Ideas Co-Founder, James C. Wong, was recently interviewed by Robert Lerose, a writer from Bank of America's Small Business Community.
Lerose's article focuses on how small businesses can leverage digital and social media strategies to help boost business during the sometimes slow summer season.
"We helped them with campaigns that specifically targeted segments of their clientele—triathletes, athletes, and sports enthusiasts—during the spring and summer season when their clientele is most active," Wong explains. "Right around the spring season, we started promoting massage packages that are targeted to pre-competition training," he notes. "We said how medical massage—not relaxation massage—can help prepare your body in the days before and make a huge impact on your performance. The campaign worked very well for them."Read the Entire Article: Sun, Fun, and Sales: Getting the most out of summer marketing strategies
