Speaking
Empowered Ideas Co-Founder, Virginia Johnson, invited to speak on the Triangle Association of Black Journalists (TABJ) Media Access Panel at NCCU
Empowered Ideas Co-Founder, Virginia Johnson was invited to participate as an expert panelist for the "Maing News: Media Access Workshop for Nonprofits," hosted by the Triangle Association of Black Journalists (TABJ), an affiliate of the National Association of Black Journalists (NABJ). Audience members represented over a dozen Triangle area nonprofits, as the panel of experts (Print, Radio, TV and Digital Media) talked about the best practices required to getting the attention of the media.
Using Technology to Bridge Gaps, Breakdown Silos and Creating One Voice for the Field of Substance Abuse
In a time of diminishing budgets and increasing substance use rates, it is more important than ever to collaborate, maximize resources and take advantage of the technologies surrounding us in the digital landscape. Virginia Johnson will review a case study on how one state integrated cost-efficient digital strategies and non-traditional partnerships to build a statewide communication system, an integrated technical assistance infrastructure and created One Voice for Prevention. There were challenges that had to be overcome and lessons learned along the way. The case study will include the culture shift from traditional one way controlled communications to the multi-channel engaged communication system that is empowering and mobilizing; how social and digital technology helped breakdown the historical silos and created a safe forum for collaboration; and how digital analytics are being used to demonstrate effectiveness and reach of substance abuse prevention efforts in a time where proving outcomes is everything.About SALIS (Substance Abuse Librarians & Information Specialists)
SALIS is an international association of individuals and organizations with special interests in the exchange and dissemination of alcohol, tobacco, and other drug (ATOD) information. Incorporated in California since 1988, SALIS is recognized by the U.S. Internal Revenue Service under the Internal Revenue Code Section 501 (c)(3) as a non-profit corporation. www.SALIS.org
On March 21, 2012, James Wong, one of the Co-Founders of Empowered Ideas, was invited to serve as a panelist on the topic of digital marketing and communications, for the North Carolina Chapter of the Public Relations Society of America (PRSA).
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