Written By: James C. Wong, Co-Founder & General Partner of Empowered Ideas In a world of highly integrated, yet segmented internet usage and behavior, today’s email marketers must be more in tune with their email contacts than ever before. This of course presents an all too real problem for most marketing teams, because email is…
Starbucks has finally joined the wireless revolution, by announcing that they’ll be offering free Wi-Fi at 6,700 locations beginning on July 1st. This monumental news comes six months after McDonalds began offering free Wi-Fi to customers in 11,500 of its restaurants. This strategic move by Starbucks will ultimately result in increased revenue and traffic at many of its famous Seattle-based coffee houses — in some ways, even more than McDonalds.
In April, I was asked to speak about Email Marketing Best Practices at the 2010 Politics Online Conference in Washington, DC. The purpose of this conference is to focus attention on emerging internet technologies that would be beneficial to politicians and political organizations seeking to spread their information across all channels.